Wednesday, November 3, 2010
Road Trip Wednesday
Over at YA Highway, the topic today is: If you were made supreme ruler of the publishing world, what would be your first ruling?
I love this week's question. Not because I'd want to be the supreme ruler over anything, but because I love to think about ways systems of all kinds can work in more positive ways for all involved.
Now, the first issue, some might think, should be low advances. As supreme ruler, I'd deal with that too. But because advance sizes are so linked to marketing and marketing to success, my first ruling would be that the marketing budget for each book should be at least triple what the advance is, and that the author be given a standard menu of options to decide how that money/staff time should be used (with some wiggle room for unique marketing options too).
Does that sound like two rulings? Well, I'm supreme ruler, and I say it's only one:)